Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 - Springer Proceedings in Business and Economics -  - Books - Springer International Publishing AG - 9783031186622 - January 2, 2023
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Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 - Springer Proceedings in Business and Economics 2023 edition

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Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy.


274 pages, 43 Illustrations, color; 4 Illustrations, black and white; X, 274 p. 47 illus., 43 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 2, 2023
ISBN13 9783031186622
Publishers Springer International Publishing AG
Pages 274
Dimensions 150 × 220 × 20 mm   ·   594 g
Language German  
Editor Alserhan, Baker Ahmad
Editor Bayirli, Mehmet
Editor Dana, Leo Paul
Editor Ramadani, Veland
Editor Terzi, Hasan
Editor Zeqiri, Jusuf

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