Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing - Joshua Penrod - Books - Springer International Publishing AG - 9783031185489 - October 31, 2022
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Joshua Penrod
Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing 1st ed. 2023 edition

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This book explores the ethical and policy implications of the use of neuroscience in marketing. After discussing the strengths and weaknesses of various ethical frameworks, the author proposes fixes to current ethical and conduct codes for a more seamless approach for governance.

167 pages, 1 Illustrations, black and white; XI, 167 p. 1 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2022
ISBN13 9783031185489
Publishers Springer International Publishing AG
Pages 167
Dimensions 155 × 219 × 15 mm   ·   344 g
Language German  

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