Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains - Palgrave Studies of Marketing in Emerging Economies - David Eshun Yawson - Books - Springer International Publishing AG - 9783031116605 - October 12, 2022
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David Eshun Yawson
Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains - Palgrave Studies of Marketing in Emerging Economies 2022 edition

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This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.

235 pages, 3 Tables, color; 3 Illustrations, color; 1 Illustrations, black and white; XVIII, 235 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 12, 2022
ISBN13 9783031116605
Publishers Springer International Publishing AG
Pages 235
Dimensions 150 × 220 × 20 mm   ·   462 g
Language German  

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