Business Advancement through Technology Volume I: Markets and Marketing in Transition - Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business - - Books - Springer International Publishing AG - 9783031077715 - December 14, 2023
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Business Advancement through Technology Volume I: Markets and Marketing in Transition - Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business 2022 edition

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This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.

275 pages, 19 Illustrations, black and white; XXVI, 275 p. 19 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 14, 2023
ISBN13 9783031077715
Publishers Springer International Publishing AG
Pages 275
Dimensions 150 × 220 × 10 mm   ·   362 g
Language German  
Editor Efthymiou, Leonidas
Editor Shams, S. M. Riad
Editor Thrassou, Alkis
Editor Tsoukatos, Evangelos
Editor Vrontis, Demetris
Editor Weber, Yaakov

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