Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 - Springer Proceedings in Business and Economics -  - Books - Springer International Publishing AG - 9783031065804 - May 28, 2022
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Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 - Springer Proceedings in Business and Economics 2022 edition

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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).


202 pages, 14 Illustrations, color; 22 Illustrations, black and white; XI, 202 p. 36 illus., 14 illu

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 28, 2022
ISBN13 9783031065804
Publishers Springer International Publishing AG
Pages 202
Dimensions 150 × 220 × 20 mm   ·   494 g
Language German  
Editor Gazquez-Abad, Juan Carlos
Editor Ieva, Marco
Editor Martinez-Lopez, Francisco J.

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