Advances in Digital Marketing and eCommerce: Third International Conference, 2022 - Springer Proceedings in Business and Economics - - Books - Springer International Publishing AG - 9783031057274 - June 8, 2022
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Advances in Digital Marketing and eCommerce: Third International Conference, 2022 - Springer Proceedings in Business and Economics 2022 edition

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Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.

308 pages, 17 Illustrations, color; 22 Illustrations, black and white; X, 308 p. 39 illus., 17 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 8, 2022
ISBN13 9783031057274
Publishers Springer International Publishing AG
Pages 308
Dimensions 150 × 220 × 20 mm   ·   647 g
Language German  
Editor Martinez, Luis F.
Editor Martinez-Lopez, Francisco J.

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