Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts - International Series in Advanced Management Studies - Giovanna Magnani - Books - Springer International Publishing AG - 9783031048319 - June 29, 2022
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Giovanna Magnani
Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts - International Series in Advanced Management Studies 2022 edition

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The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.

184 pages, 18 Illustrations, color; 10 Illustrations, black and white; XV, 184 p. 28 illus., 18 illu

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 29, 2022
ISBN13 9783031048319
Publishers Springer International Publishing AG
Pages 184
Dimensions 243 × 159 × 19 mm   ·   450 g
Language German  

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