Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 - Springer Proceedings in Business and Economics - - Books - Springer Nature Switzerland AG - 9783030958084 - March 29, 2022
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Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021 - Springer Proceedings in Business and Economics 2022 edition

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The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

258 pages, 29 Illustrations, color; 43 Illustrations, black and white; X, 258 p. 72 illus., 29 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 29, 2022
ISBN13 9783030958084
Publishers Springer Nature Switzerland AG
Pages 258
Dimensions 150 × 220 × 20 mm   ·   571 g
Language German  
Editor Ingarao, Aurore
Editor Kaswengi, Joseph

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