Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World - Palgrave Studies of Marketing in Emerging Economies -  - Books - Springer Nature Switzerland AG - 9783030955809 - May 25, 2022
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Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World - Palgrave Studies of Marketing in Emerging Economies 1st ed. 2022 edition

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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.


312 pages, 30 Illustrations, black and white; XIX, 312 p. 30 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 25, 2022
ISBN13 9783030955809
Publishers Springer Nature Switzerland AG
Pages 312
Dimensions 150 × 220 × 20 mm   ·   548 g
Language German  
Editor Adeola, Ogechi
Editor E. Hinson, Robert
Editor Sakkthivel, A. M.

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