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Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World - Palgrave Studies of Marketing in Emerging Economies 1st ed. 2022 edition
Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World - Palgrave Studies of Marketing in Emerging Economies
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.
312 pages, 30 Illustrations, black and white; XIX, 312 p. 30 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 25, 2022 |
| ISBN13 | 9783030955809 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 312 |
| Dimensions | 150 × 220 × 20 mm · 548 g |
| Language | German |
| Editor | Adeola, Ogechi |
| Editor | E. Hinson, Robert |
| Editor | Sakkthivel, A. M. |