Digital Business in Africa: Social Media and Related Technologies - Palgrave Studies of Marketing in Emerging Economies - - Books - Springer Nature Switzerland AG - 9783030934989 - June 30, 2022
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Digital Business in Africa: Social Media and Related Technologies - Palgrave Studies of Marketing in Emerging Economies 2022 edition

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This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.

20 Illustrations, black and white; Approx. 270 p. 20 illus.; 20 Illustrations, black and white; Appr

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 2022
ISBN13 9783030934989
Publishers Springer Nature Switzerland AG
Pages 318
Dimensions 159 × 220 × 24 mm   ·   538 g
Language German  
Editor Adeola, Ogechi
Editor Edeh, Jude N.
Editor Hinson, Robert E.

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