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H2H-Marketing – von Menschen fur Menschen: Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung Philip Kotler 1. Aufl. 2022 edition
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H2H-Marketing – von Menschen fur Menschen: Marketing mit mehr Verantwortung und Nachhaltigkeit – Konzeption und Umsetzung
Philip Kotler
Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann.
304 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 10, 2022 |
| ISBN13 | 9783030918668 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 262 |
| Dimensions | 162 × 244 × 22 mm · 578 g |
| Language | German |
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