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Commodity Marketing: Strategies, Concepts, and Cases - Management for Professionals 2022 edition
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Commodity Marketing: Strategies, Concepts, and Cases - Management for Professionals
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
425 pages, 69 Illustrations, black and white; VIII, 425 p. 69 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 23, 2023 |
| ISBN13 | 9783030906597 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 425 |
| Dimensions | 150 × 220 × 10 mm · 664 g |
| Language | English |
| Editor | Enke, Margit |
| Editor | Geigenmuller, Anja |
| Editor | Leischnig, Alexander |
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