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Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives - Palgrave Studies of Marketing in Emerging Economies 1st ed. 2022 edition
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Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives - Palgrave Studies of Marketing in Emerging Economies
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.
25 Illustrations, black and white; Approx. 300 p. 25 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 5, 2022 |
| ISBN13 | 9783030886776 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 311 |
| Dimensions | 150 × 220 × 20 mm · 557 g |
| Language | German |
| Editor | Adeola, Ogechi |
| Editor | Hinson, Robert E. |
| Editor | Sakkthivel, A M |
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