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Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context Cody T. Havard 1st ed. 2021 edition
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Rivalry and Group Behavior Among Consumers and Brands: Comparisons In and Out of the Sport Context
Cody T. Havard
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
30 Illustrations, black and white; Approx. 75 p. 30 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 18, 2021 |
| ISBN13 | 9783030852443 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 136 |
| Dimensions | 155 × 220 × 14 mm · 312 g |
| Language | German |
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