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Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization Malgorzata A. Grzegorczyk 1st ed. 2021 edition
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Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization
Malgorzata A. Grzegorczyk
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations.
15 Illustrations, black and white; Approx. 100 p. 15 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 7, 2021 |
| ISBN13 | 9783030836771 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 80 |
| Dimensions | 157 × 219 × 11 mm · 234 g |
| Language | German |
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