Green Marketing in Emerging Economies: A Communications Perspective - Palgrave Studies of Marketing in Emerging Economies -  - Books - Springer Nature Switzerland AG - 9783030825713 - January 4, 2022
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Green Marketing in Emerging Economies: A Communications Perspective - Palgrave Studies of Marketing in Emerging Economies 2022 edition

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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.


15 Illustrations, black and white; Approx. 280 p. 15 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 4, 2022
ISBN13 9783030825713
Publishers Springer Nature Switzerland AG
Pages 279
Dimensions 150 × 220 × 20 mm   ·   508 g
Language German  
Editor Adeola, Ogechi
Editor Adisa, Isaiah
Editor Hinson, Robert E.
Editor Kirgiz, Ayca Can
Editor Mogaji, Emmanuel
Editor Mukonza, Chipo

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