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Green Marketing in Emerging Economies: A Communications Perspective - Palgrave Studies of Marketing in Emerging Economies 2022 edition
Green Marketing in Emerging Economies: A Communications Perspective - Palgrave Studies of Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.
15 Illustrations, black and white; Approx. 280 p. 15 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 4, 2022 |
| ISBN13 | 9783030825713 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 279 |
| Dimensions | 150 × 220 × 20 mm · 508 g |
| Language | German |
| Editor | Adeola, Ogechi |
| Editor | Adisa, Isaiah |
| Editor | Hinson, Robert E. |
| Editor | Kirgiz, Ayca Can |
| Editor | Mogaji, Emmanuel |
| Editor | Mukonza, Chipo |