Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues - Palgrave Studies of Marketing in Emerging Economies - - Books - Springer Nature Switzerland AG - 9783030813284 - October 29, 2021
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Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues - Palgrave Studies of Marketing in Emerging Economies 2021 edition

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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

15 Illustrations, black and white; Approx. 250 p. 15 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 29, 2021
ISBN13 9783030813284
Publishers Springer Nature Switzerland AG
Pages 301
Dimensions 150 × 220 × 20 mm   ·   535 g
Language German  
Editor Anani-Bossman, Albert
Editor Anning-Dorson, Thomas
Editor Boateng, Henry
Editor Gujral, Meenakshi
Editor Hinson, Robert E.
Editor Kirgiz, Ayca Can

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