Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 - Springer Proceedings in Business and Economics -  - Books - Springer Nature Switzerland AG - 9783030769345 - May 17, 2021
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Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 - Springer Proceedings in Business and Economics 2021 edition

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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).


132 pages, 12 Illustrations, color; 9 Illustrations, black and white; XI, 132 p. 21 illus., 12 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 17, 2021
ISBN13 9783030769345
Publishers Springer Nature Switzerland AG
Pages 132
Dimensions 150 × 220 × 20 mm   ·   385 g
Language German  
Editor Gazquez-Abad, Juan Carlos
Editor Martinez-Lopez, Francisco J.

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