Green Marketing in Emerging Markets: Strategic and Operational Perspectives - Palgrave Studies of Marketing in Emerging Economies - - Books - Springer Nature Switzerland AG - 9783030740672 - August 19, 2022
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Green Marketing in Emerging Markets: Strategic and Operational Perspectives - Palgrave Studies of Marketing in Emerging Economies 2021 edition

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Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

290 pages, 10 Illustrations, color; 4 Illustrations, black and white; XIX, 290 p. 14 illus., 10 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 19, 2022
ISBN13 9783030740672
Publishers Springer Nature Switzerland AG
Pages 290
Dimensions 150 × 220 × 10 mm   ·   371 g
Language German  
Editor Adeola, Ogechi
Editor Adisa, Isaiah
Editor Hinson, Robert E.
Editor Kirgiz, Ayca Can
Editor Mogaji, Emmanuel
Editor Mukonza, Chipo

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