Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry - - Books - Springer Nature Switzerland AG - 9783030706975 - May 26, 2022
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Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry 2021 edition

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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

332 pages, 7 Illustrations, color; 3 Illustrations, black and white; XXX, 332 p. 10 illus., 7 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 26, 2022
ISBN13 9783030706975
Publishers Springer Nature Switzerland AG
Pages 332
Dimensions 150 × 220 × 10 mm   ·   435 g
Language German  
Editor Okumus, Bendegul
Editor Rahimi, Roya
Editor Stylos, Nikolaos
Editor Williams, Sarah

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