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Political Parties and Campaigning in Australia: Data, Digital and Field - Political Campaigning and Communication Glenn Kefford 2021 edition
Political Parties and Campaigning in Australia: Data, Digital and Field - Political Campaigning and Communication
Glenn Kefford
It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century.
217 pages, 20 Illustrations, color; 1 Illustrations, black and white; XVII, 217 p. 21 illus., 20 ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 16, 2021 |
| ISBN13 | 9783030682330 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 217 |
| Dimensions | 219 × 154 × 18 mm · 410 g |
| Language | German |