The Marketisation of Higher Education: Concepts, Cases, and Criticisms - Marketing and Communication in Higher Education - - Books - Springer Nature Switzerland AG - 9783030674434 - May 4, 2022
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The Marketisation of Higher Education: Concepts, Cases, and Criticisms - Marketing and Communication in Higher Education 2021 edition

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This edited volume explores the nature, scope, and consequences of the marketisation of higher education. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

466 pages, 21 Illustrations, color; 3 Illustrations, black and white; XIV, 466 p. 24 illus., 21 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 4, 2022
ISBN13 9783030674434
Publishers Springer Nature Switzerland AG
Pages 466
Dimensions 150 × 220 × 10 mm   ·   571 g
Language German  
Editor Branch, John D.
Editor Christiansen, Bryan

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