Cause-Related Marketing: Case Studies From a Global Perspective - Classroom Companion: Business - M. Mer Galan-ladero - Books - Springer Nature Switzerland AG - 9783030654573 - March 29, 2022
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M. Mer Galan-ladero
Cause-Related Marketing: Case Studies From a Global Perspective - Classroom Companion: Business 2021 edition

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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.

435 pages, 93 Illustrations, color; 8 Illustrations, black and white; XXIV, 435 p. 101 illus., 93 il

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 29, 2022
ISBN13 9783030654573
Publishers Springer Nature Switzerland AG
Pages 435
Dimensions 235 × 155 × 27 mm   ·   760 g
Language German  
Editor Alves, Helena M.
Editor Galan-Ladero, M. Mercedes
Editor Galera-Casquet, Clementina

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