Cause-Related Marketing: Case Studies From a Global Perspective - Classroom Companion: Business - - Books - Springer Nature Switzerland AG - 9783030654542 - March 28, 2021
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Cause-Related Marketing: Case Studies From a Global Perspective - Classroom Companion: Business 2021 edition

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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.

435 pages, 93 Illustrations, color; 8 Illustrations, black and white; XXIV, 435 p. 101 illus., 93 il

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 28, 2021
ISBN13 9783030654542
Publishers Springer Nature Switzerland AG
Pages 435
Dimensions 150 × 220 × 20 mm   ·   973 g
Language German  
Editor Alves, Helena M.
Editor Galan-Ladero, M. Mercedes
Editor Galera-Casquet, Clementina

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