The Marketing of Children’s Toys: Critical Perspectives on Children’s Consumer Culture - - Books - Springer Nature Switzerland AG - 9783030628802 - March 31, 2021
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The Marketing of Children’s Toys: Critical Perspectives on Children’s Consumer Culture 2021 edition

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Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys;

304 pages, 2 Illustrations, black and white; XVII, 304 p. 2 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2021
ISBN13 9783030628802
Publishers Springer Nature Switzerland AG
Pages 304
Dimensions 150 × 220 × 20 mm   ·   576 g
Language German  
Editor Hains, Rebecca C.
Editor Jennings, Nancy A.

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