Brand Storytelling in the Digital Age: Theories, Practice and Application - S M A Moin - Books - Springer Nature Switzerland AG - 9783030590840 - October 27, 2020
In case cover and title do not match, the title is correct

S M A Moin
Brand Storytelling in the Digital Age: Theories, Practice and Application 1st ed. 2020 edition

Price
$ 77.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 14 - 20

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;

100 pages, 1 Illustrations, color; 3 Illustrations, black and white; XXI, 100 p. 4 illus., 1 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 27, 2020
ISBN13 9783030590840
Publishers Springer Nature Switzerland AG
Pages 100
Dimensions 156 × 218 × 14 mm   ·   292 g
Language German  

More by S M A Moin

Show all

Mere med samme udgiver

See all of S M A Moin ( e.g. Hardcover Book and Paperback Book )