Success in the Bottom of the Pyramid Market in Africa: The Case of Multinational Pharmaceutical Companies - SpringerBriefs in Business - Philipp Von Carlowitz - Books - Springer Nature Switzerland AG - 9783030590673 - November 14, 2020
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Success in the Bottom of the Pyramid Market in Africa: The Case of Multinational Pharmaceutical Companies - SpringerBriefs in Business 1st ed. 2020 edition

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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.


120 pages, 9 Tables, color; 13 Illustrations, color; 2 Illustrations, black and white; XV, 120 p. 15

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 2020
ISBN13 9783030590673
Publishers Springer Nature Switzerland AG
Pages 120
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

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