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B2B Marketing: A Guidebook for the Classroom to the Boardroom - Management for Professionals 2021 edition
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B2B Marketing: A Guidebook for the Classroom to the Boardroom - Management for Professionals
Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.
755 pages, 1 Illustrations, color; 249 Illustrations, black and white; XXVII, 755 p. 250 illus., 1 i
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 4, 2022 |
| ISBN13 | 9783030542948 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 755 |
| Dimensions | 150 × 220 × 10 mm · 1.18 kg |
| Language | German |
| Editor | Seebacher, Uwe G. |
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