Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS - - Books - Springer Nature Switzerland AG - 9783030542047 - November 13, 2020
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Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS 2021 edition

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In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.

216 pages, 17 Illustrations, black and white; VIII, 216 p. 17 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 13, 2020
ISBN13 9783030542047
Publishers Springer Nature Switzerland AG
Pages 216
Dimensions 150 × 220 × 20 mm   ·   494 g
Language German  
Editor Banyte, Jurate
Editor Gatautis, Rimantas
Editor Vitkauskaite, Elena

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