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Political Marketing Alchemy: The State of Opinion Research - Palgrave Studies in Political Marketing and Management Andre Turcotte 2021 edition
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Political Marketing Alchemy: The State of Opinion Research - Palgrave Studies in Political Marketing and Management
Andre Turcotte
The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development.
101 pages, 1 Illustrations, black and white; XI, 101 p. 1 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 18, 2021 |
| ISBN13 | 9783030537159 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 101 |
| Dimensions | 150 × 220 × 10 mm · 163 g |
| Language | German |
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