Consumer Nationalism and Barr’s Irn-Bru in Scotland - Consumption and Public Life - David Leishman - Books - Springer Nature Switzerland AG - 9783030533816 - October 2, 2020
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David Leishman
Consumer Nationalism and Barr’s Irn-Bru in Scotland - Consumption and Public Life 2020 edition

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This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.

264 pages, 12 Tables, color; 12 Illustrations, color; 3 Illustrations, black and white; XVI, 264 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 2, 2020
ISBN13 9783030533816
Publishers Springer Nature Switzerland AG
Pages 264
Dimensions 150 × 220 × 20 mm   ·   485 g
Language German  

Mere med samme udgiver

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