A Business History of the Bicycle Industry: Shaping Marketing Practices - Carlo Mari - Books - Springer Nature Switzerland AG - 9783030505653 - November 5, 2021
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Carlo Mari
A Business History of the Bicycle Industry: Shaping Marketing Practices 2021 edition

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Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.

137 pages, 2 Illustrations, color; 39 Illustrations, black and white; XV, 137 p. 41 illus., 2 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 5, 2021
ISBN13 9783030505653
Publishers Springer Nature Switzerland AG
Pages 137
Dimensions 150 × 220 × 10 mm   ·   214 g
Language German  

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