Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 - Springer Proceedings in Business and Economics - - Books - Springer Nature Switzerland AG - 9783030477639 - May 14, 2020
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Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 - Springer Proceedings in Business and Economics 2020 edition

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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).

178 pages, 13 Illustrations, color; 13 Illustrations, black and white; XV, 178 p. 26 illus., 13 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2020
ISBN13 9783030477639
Publishers Springer Nature Switzerland AG
Pages 178
Dimensions 150 × 220 × 10 mm   ·   281 g
Language German  
Editor Breugelmans, Els
Editor Gazquez-Abad, Juan Carlos
Editor Martinez-Lopez, Francisco J.

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