Advances in Digital Marketing and eCommerce: First International Conference, 2020 - Springer Proceedings in Business and Economics - - Books - Springer Nature Switzerland AG - 9783030475949 - May 7, 2020
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Advances in Digital Marketing and eCommerce: First International Conference, 2020 - Springer Proceedings in Business and Economics 1st ed. 2020 edition

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Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

220 pages, 10 Illustrations, color; 18 Illustrations, black and white; IX, 220 p. 28 illus., 10 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 7, 2020
ISBN13 9783030475949
Publishers Springer Nature Switzerland AG
Pages 220
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  
Editor D'Alessandro, Steven
Editor Martinez-Lopez, Francisco J.

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