Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications - Contributions to Management Science - - Books - Springer Nature Switzerland AG - 9783030473792 - June 27, 2020
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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications - Contributions to Management Science 2020 edition

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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union.

338 pages, 30 Illustrations, color; 8 Illustrations, black and white; XX, 338 p. 38 illus., 30 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 27, 2020
ISBN13 9783030473792
Publishers Springer Nature Switzerland AG
Pages 338
Dimensions 150 × 220 × 20 mm   ·   680 g
Language German  
Editor Sroka, Wlodzimierz

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