Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives - - Books - Springer Nature Switzerland AG - 9783030459628 - June 27, 2021
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives 1st ed. 2020 edition

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This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.

184 pages, 5 Illustrations, color; 1 Illustrations, black and white; XXVII, 184 p. 6 illus., 5 illus

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 27, 2021
ISBN13 9783030459628
Publishers Springer Nature Switzerland AG
Pages 184
Dimensions 150 × 220 × 10 mm   ·   285 g
Language German  
Editor Azoury, Nehme
Editor Daou, Lindos

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