Marketing Channels and Supply Chain Networks in North America: A Historical Analysis - SpringerBriefs in Business - Robert D. Tamilia - Books - Springer Nature Switzerland AG - 9783030448691 - April 10, 2020
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Robert D. Tamilia
Marketing Channels and Supply Chain Networks in North America: A Historical Analysis - SpringerBriefs in Business 2020 edition

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This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.

67 pages, 1 Illustrations, black and white; VI, 67 p. 1 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 10, 2020
ISBN13 9783030448691
Publishers Springer Nature Switzerland AG
Pages 67
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

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