Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation - Daniele Scarpi - Books - Springer Nature Switzerland AG - 9783030438753 - May 29, 2020
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Daniele Scarpi
Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation 2020 edition

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This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research.

192 pages, 3 Illustrations, black and white; XXI, 192 p. 3 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 29, 2020
ISBN13 9783030438753
Publishers Springer Nature Switzerland AG
Pages 192
Dimensions 150 × 220 × 20 mm   ·   435 g
Language German  

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