Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes - Francesco Raggiotto - Books - Springer Nature Switzerland AG - 9783030401269 - March 13, 2020
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Francesco Raggiotto
Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes 2020 edition

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By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

126 pages, 3 Illustrations, black and white; IX, 126 p. 3 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 13, 2020
ISBN13 9783030401269
Publishers Springer Nature Switzerland AG
Pages 126
Dimensions 150 × 220 × 20 mm   ·   317 g
Language German  

Mere med samme udgiver

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