Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 - Springer Proceedings in Business and Economics - - Books - Springer Nature Switzerland AG - 9783030361259 - March 11, 2020
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Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 - Springer Proceedings in Business and Economics 2020 edition

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Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

1105 pages, 100 Illustrations, black and white; XXIX, 1105 p. 100 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 11, 2020
ISBN13 9783030361259
Publishers Springer Nature Switzerland AG
Pages 1105
Dimensions 166 × 241 × 67 mm   ·   1.83 kg
Language German  
Editor Kavoura, Androniki
Editor Kefallonitis, Efstathios
Editor Theodoridis, Prokopios

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