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Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement Roxana D. Maiorescu-Murphy 2020 edition
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Corporate Diversity Communication Strategy: An Insight into American MNCs’ Online Communities and Social Media Engagement
Roxana D. Maiorescu-Murphy
By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
214 pages, 3 Illustrations, black and white; IX, 214 p. 3 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 14, 2020 |
| ISBN13 | 9783030299460 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 214 |
| Dimensions | 150 × 220 × 10 mm · 276 g |
| Language | German |
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