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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services - Management for Professionals Felix Van De Sand 2020 edition
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services - Management for Professionals
Felix Van De Sand
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.
196 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 21, 2020 |
| ISBN13 | 9783030298708 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 171 |
| Dimensions | 157 × 235 × 14 mm · 310 g |
| Language | English |
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