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Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies Ananya Rajagopal 2020 edition
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Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies
Ananya Rajagopal
This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.
182 pages, 2 Illustrations, black and white; XXV, 182 p. 2 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 23, 2019 |
| ISBN13 | 9783030281540 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 182 |
| Dimensions | 150 × 220 × 20 mm · 388 g |
| Language | German |
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