The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations - Palgrave Studies in Practice: Global Fashion Brand Management - - Books - Springer Nature Switzerland AG - 9783030261207 - June 19, 2020
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The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations - Palgrave Studies in Practice: Global Fashion Brand Management 2020 edition

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Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.

30 Illustrations, black and white; Approx. 150 p. 30 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 19, 2020
ISBN13 9783030261207
Publishers Springer Nature Switzerland AG
Pages 166
Dimensions 220 × 156 × 21 mm   ·   430 g
Language German  
Editor Massi, Marta
Editor Turrini, Alex

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