International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective - Palgrave Studies of Internationalization in Emerging Markets - - Books - Springer Nature Switzerland AG - 9783030244811 - September 23, 2019
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International Business and Emerging Economy Firms: Volume I: Universal Issues and the Chinese Perspective - Palgrave Studies of Internationalization in Emerging Markets 2020 edition

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How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept.

259 pages, 5 Illustrations, color; 16 Illustrations, black and white; XVII, 259 p. 21 illus., 5 illu

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 23, 2019
ISBN13 9783030244811
Publishers Springer Nature Switzerland AG
Pages 259
Dimensions 150 × 220 × 20 mm   ·   478 g
Language German  
Editor Larimo, Jorma A.
Editor Leposky, Tiina
Editor Marinov, Marin A.
Editor Marinova, Svetla T.

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