Digital and Social Media Marketing: Emerging Applications and Theoretical Development - Advances in Theory and Practice of Emerging Markets - - Books - Springer Nature Switzerland AG - 9783030243760 - November 20, 2020
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Digital and Social Media Marketing: Emerging Applications and Theoretical Development - Advances in Theory and Practice of Emerging Markets 2020 edition

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This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.

339 pages, 36 Illustrations, color; 7 Illustrations, black and white; XV, 339 p. 43 illus., 36 illus

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 20, 2020
ISBN13 9783030243760
Publishers Springer Nature Switzerland AG
Pages 339
Dimensions 233 × 154 × 27 mm   ·   558 g
Language German  
Editor Dey, Bidit
Editor Dwivedi, Yogesh K.
Editor Gutierrez, Anabel
Editor Kizgin, Hatice
Editor Rana, Nripendra P.
Editor Sahu, Ganesh P.
Editor Singh, Nitish
Editor Slade, Emma L.

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