Tell your friends about this item:
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making Rajagopal
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Rajagopal
300 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 6, 2019 |
| ISBN13 | 9783030119126 |
| Publishers | Springer Nature B.V. |
| Pages | 300 |
| Dimensions | 150 × 220 × 10 mm · 396 g |
| Language | English |
More by Rajagopal
Show all
![Cover for Rajagopal · Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior (Paperback Book) [2022 edition] (2023)](https://imusic.b-cdn.net/images/item/original/140/9783031042140.jpg?rajagopal-2023-agile-marketing-strategies-new-approaches-to-engaging-consumer-behavior-paperback-book&class=scaled&v=1720966089)
![Cover for Rajagopal · Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness (Paperback Book) [2021 edition] (2022)](https://imusic.b-cdn.net/images/item/original/853/9783030770853.jpg?rajagopal-2022-crowd-based-business-models-using-collective-intelligence-for-market-competitiveness-paperback-book&class=scaled&v=1622175819)
![Cover for Rajagopal · Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives (Paperback Book) [2021 edition] (2021)](https://imusic.b-cdn.net/images/item/original/833/9783030516833.jpg?rajagopal-2021-sustainable-businesses-in-developing-economies-socio-economic-and-governance-perspectives-paperback-book&class=scaled&v=1616136076)
![Cover for Rajagopal · Transgenerational Marketing: Evolution, Expansion, and Experience (Paperback Book) [2020 edition] (2020)](https://imusic.b-cdn.net/images/item/original/289/9783030339289.jpg?rajagopal-2020-transgenerational-marketing-evolution-expansion-and-experience-paperback-book&class=scaled&v=1615227152)
![Cover for Rajagopal · Competitive Branding Strategies: Managing Performance in Emerging Markets (Paperback Book) [2019 edition] (2020)](https://imusic.b-cdn.net/images/item/original/359/9783030249359.jpg?rajagopal-2020-competitive-branding-strategies-managing-performance-in-emerging-markets-paperback-book&class=scaled&v=1605593353)
![Cover for Rajagopal · Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns (Paperback Book) [Softcover reprint of the original 1st ed. 2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/057/9783319862057.jpg?rajagopal-2018-business-dynamics-in-north-america-analysis-of-spatial-and-temporal-trade-patterns-paperback-book&class=scaled&v=1611676837)
Mere med samme udgiver
See all of Rajagopal ( e.g. Book , Paperback Book and Hardcover Book )