Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making - Rajagopal - Books - Springer Nature Switzerland AG - 9783030119102 - February 25, 2019
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Rajagopal
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making 2019 edition

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The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

277 pages, 1 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 16 illus., 1 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 25, 2019
ISBN13 9783030119102
Publishers Springer Nature Switzerland AG
Pages 277
Dimensions 150 × 220 × 20 mm   ·   519 g
Language German  

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