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The Fundamentals of Creative Advertising - Fundamentals Ken Burtenshaw 2nd edition
The Fundamentals of Creative Advertising - Fundamentals
Ken Burtenshaw
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
184 pages, 200
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 19, 2011 |
| ISBN13 | 9782940411566 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 184 |
| Dimensions | 203 × 230 × 14 mm · 418 g |
| Language | French |