The Fundamentals of Creative Advertising - Fundamentals - Ken Burtenshaw - Books - Bloomsbury Publishing PLC - 9782940411566 - September 19, 2011
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The Fundamentals of Creative Advertising - Fundamentals 2nd edition

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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.


184 pages, 200

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 19, 2011
ISBN13 9782940411566
Publishers Bloomsbury Publishing PLC
Pages 184
Dimensions 203 × 230 × 14 mm   ·   418 g
Language French  

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