Basics Advertising 02: Art Direction - Basics Advertising - Mr Nik Mahon - Books - Bloomsbury Publishing PLC - 9782940411214 - June 1, 2010
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Mr Nik Mahon
Basics Advertising 02: Art Direction - Basics Advertising

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A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.

184 pages, 200 colour illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2010
ISBN13 9782940411214
Publishers Bloomsbury Publishing PLC
Pages 184
Dimensions 164 × 229 × 17 mm   ·   342 g
Language French  

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